A force behind the screen, Kendall got her start in digital marketing while at Spoon University, a food tech start-up, as the Social Media Marketing Intern before they were acquired by Food Network. While there, she got her feet wet in strategy, data + analytic tracking, copywriting, content curation + creation, partnerships, community development and more. She also helped launch their first vertical, Spoon Healthier, which focused on mental and physical health of college students through curating influencer takeovers, content, and handling optimization. While there, she was building her own brand, The Flexible Foodie. With over 250,000 impressions a month, Kendall has been able to create content with brands such as Hinge, Maranatha, Harmless Harvest, Hint, Snap Kitchen, and more. She has been able to foster a community that is present, engaging, and looks forward to her weekly coffee dances on her Instagram Stories (watch at your own risk 💃🏻).
To Kendall, relationships beat algorithms. As a content creator with over 47,000 followers , Kendall has been able to apply what she knows from the creator side to the brand side when it comes brand voice and keeping a pulse on the current happenings. This has allowed her a leg up when it comes to partnerships, community development, and data. Her expertise hones in on building and developing brands, both consumer + personal, through direct response marketing tactics while simultaneously creating a connection with each person that lands on the accounts. Kendall’s explorative nature and strong professionalism has led her to work with full time clients such as Gregorys Coffee, Jason Phillips’ Impact Collective, O’Bagel, The Bravehearted Community and more.
Her services include: social media consulting, account management, community development, influencer + brand partnerships, and content creation.