About Canopy
Canopy is the first incubated out of Doris Dev, a notable product development agency based in NYC leading any project from idea to market, including design, engineering, sourcing, manufacturing, testing, distribution and beyond for brands such as Magic Spoon Cereal, Blueland, JUDY, Great Jones, Loveseen and dozens more.
Canopy is a completely reimagined humidifier that promotes healthy, glowing skin and relieves symptoms of cold and flu without the hassles of traditional humidifiers. Designed with proprietary technology for clean, filtered moisture, Canopy is the always-on solution for the ultimate skincare and wellness routine.
Within the first 12 weeks, Canopy was featured in Vogue (2x), Allure, Purewow, Town and Country, Well + Good, Forbes, WWD and more. You can learn more about Canopy on The Skinny Confidential Podcast right here.
Upon joining the awesome team at Canopy, I have:
Designed an organic distribution-first social strategy for launch and going forward as we focus on collaborations and educating the wellness + skincare consumers to establish Canopy as an expert account in the beauty and health space
Launched our Tiktok account in March of 2021
Worked closely with the Head of Marketing on brand voice development across platforms
Driven conversions that have allowed us to make organic social a profitable platform MOM, especially through holiday
Worked with graphic designer on developing educational creative of social platforms that have then been used for paid social campaigns
Worked closely with the the Founders (Justin Seidenfeld + Lucas Lappe), Head of Marketing (Eric Neher), Head of CX (Michael DeSantis), and Graphic Designer (Nanjin Li) holding Social All-Hands calls to make sure all questions were answered and agendas were set heading into the month and week
*December 2020* Beat growth goals for organic social MOM in 2020 through interest-based marketing tactics -> finished at 70% above original growth plan
Used given inventory strategically to maximize potential with influencers and brands to expose Canopy to like-minded audiences, experts in the field through various activations (IGTVs, IG Takeovers, Giveaways)
Spearheaded successful giveaways with brand partners such as Touchland, Verb Energy, Kiehl’s and more
Engaged valuable brand partners for collaborations focused on educating both audiences on important factors of skin health, wellness, and more including Kiehl’s, Everyday Humans, and more
Effectively managed community and social CX to make sure all questions are answered and that Canopy is truly your skincare BFF through organized systems such as automation flows for DMs and tracking to make sure we are working on product development through proper feedback
Expanded my editorial background through learning more about SEO & contributing to the Canopy blog and with writing an number of guest blogs seen on sites such as Suave Women and more
Worked closely with micro and macro influencers in the beauty + wellness space to strategically seed product and grow the affiliate side of the brand. Creators include: @charlotteparler, @lindsaysilb, @wemetatacme, @glowwithava, @barefacedfemme, @chooseyourglow,
Worked with creators and experts across various niches to work on content expansion through various mediums such as IGTV. I worked with these creators to create content that could then be used for successful UGC Ads.
Executed and strategized Canopy’s first paid influencer campaign handling strategy, outreach, contract management, and relations
