contracted Interim head of social + content, february 2020- april 2020
After recommending a few switches to their content that resulted in a 750% increase in engagement within the first post, Gregory and Kristin Zamfotis brought me on to the team at Gregorys Coffee to handle and manage their omni-channel social media strategy ranging across Facebook, Twitter, and mainly Instagram. With this role, I was in charge of creating, organizing, strategizing, and librarying content to be used on said channels and for any marketing collateral such as e-mail promotions, their Gregorys Coffee App, or website. Together with Kristin, Head of Marketing + Partnerships, we were able to kick Gregorys’ rebrand into action earlier than planned, engage deeper with the Gregular community through DR (Direct Response) tactics and give structure to that side of the business through my custom graphic design, e-mail templates, and more, which reduced the last minute posting anxiety.
Unfortunately CO-VID hit, but that didn’t stop us. I worked closely with Greg to make sure our messaging and content was positioned correctly and optimally not only for us, but for our consumers. The Results? We launched a partnership with CITYMD, giving all members free coffee. I handled outreach and organization of making sure that every testing center and/or hospital in the city had Gregorys whether it was in the way of food, beverage, or bags of coffee. We were able to work closely with Memorial Sloan Kettering, New York Presbyterian, and more.
hired as Interim Head of Social to help execute and strategize Gregorys new rebrand on social
managed and scaled all marketing initiatives including website, app downloads, digital acquisition, retail sales, SMS and social based on KPI goals
worked across multiple disciplines such as handling content creation (food photography, memes, direct response creative, graphic design etc), influencer outreach, e-mail marketing, copywriting, and blogging
wrote numerous “blog releases” about the background on newest items that were optimized for SEO
Worked closely with the leadership (Founder, CEO, CFO) to establish growth strategies for App Rewards ranging from speciality offers on drinks and food to celebrating holidays by bringing in a Valentine in exchange for a $1 drink.
