On a mission to elevate your home simply, HYKU has completely reimagined how aromatherapy is done. In summer of 2020, I was brought on by Doris Dev to help with building out and executing an organic Instagram and Influencer Marketing Strategy that focused on growth and brand awareness as they lead into their launch of Canopy, the first incubated brand out of Doris Dev, where I know also handle all organic social + partnerships.

Led and executed a nano + micro-influencer campaign with the goal of acquiring User Generated Content (UGC) to use across HYKU’s social channels
Gifted 100+ Aroma Kits to influencers + editors in the health, wellness, interior, and beauty space