immi is the world’s first high protein, low-carb ramen. Launching officially on January 5th, 2021, The Kevins (Kevin Lee + Kevin Chispeirathan) reached out to team up on building and executing an organic omni-channel influencer marketing strategy to seed product to influencers in keto, wellness and vegan space in exchange for User Generated Content. This content could be reposted on their social channels and used and optimized for their paid media initiatives.
I created a immi’s Influencer Database filled with 500+ plus influencers ranging in following across various channels and respective interested niches that would align in immi’s mission.
Designed an in-depth influencer brief that allowed influencers to fully understand immi’s story, deliverables we were looking for, and all the important facts about why immi is different than other instant ramens and allowed immi to seamlessly use the content for blogs and ads.
Implemented systems internally that help immi know where each influencer is in their process of collaborating with the brand and securing the content in a simple and organized fashion through an Metric Dashboard made by Kevin, which not only allowed me to think like a founder, but allowed us to see which affiliate and influencers were truly profitable.
In February, immi brought me on to head up organic social. Feel free to follow along (@immieats) and drop a comment!
Worked closely with platforms such as Dovetale, Refersion, Sprout Social, and Shopify to manage affiliates, influencers, and keep tabs on our social efforts through various listening and reporting tools.
