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Vitauthority

CONTRACTED RECIPE DEVELOPER

  • Hired by the founders of Vitauthority to create a free recipe book opt-in for Vitauthority’s email list and to use on social media highlighting their best-selling, Multi Collagen Protein Powder

  • Handled all recipe development and photo creative for 10+ recipes ranging from breakfast to snacks to healthy desserts

  • Currently has over 50,000+ downloads

INTERIM HEAD OF SOCIAL + PARTNERSHIPS/INFLUENCERS

  • Worked closely with the founders to execute and create omni-channel an social media strategy focused mostly on Instagram, Facebook, and helping out with Facebook Ads

  • Worked closely with the founders to establish a growth strategy for future product launches, such as their Daily Greens, in order to help support revenue goals

  • Relaunched and scaled the Vitauthority Affiliate Program that integrated with Shopify site and BrandChamp, an affiliate marketing platform

    • In charge of cataloguing possible affiliates, handling all outreach efforts and negotiations

    • Scaled affiliate program by 3,150% in size within the first 30 days

    • 350% increase in affiliate sales in first 30 days

  • Led digital rebrand in creative direction and content for social media platforms

    • Saw a 327% increase in engagement after rebranding social media channels

  • Worked closely with the Head of Growth in creating Facebook/Instagram Direct Response video & photo ad creative