CONTRACTED RECIPE DEVELOPER
Hired by the founders of Vitauthority to create a free recipe book opt-in for Vitauthority’s email list and to use on social media highlighting their best-selling, Multi Collagen Protein Powder
Handled all recipe development and photo creative for 10+ recipes ranging from breakfast to snacks to healthy desserts
Currently has over 50,000+ downloads
INTERIM HEAD OF SOCIAL + PARTNERSHIPS/INFLUENCERS
Worked closely with the founders to execute and create omni-channel an social media strategy focused mostly on Instagram, Facebook, and helping out with Facebook Ads
Worked closely with the founders to establish a growth strategy for future product launches, such as their Daily Greens, in order to help support revenue goals
Relaunched and scaled the Vitauthority Affiliate Program that integrated with Shopify site and BrandChamp, an affiliate marketing platform
In charge of cataloguing possible affiliates, handling all outreach efforts and negotiations
Scaled affiliate program by 3,150% in size within the first 30 days
350% increase in affiliate sales in first 30 days
Led digital rebrand in creative direction and content for social media platforms
Saw a 327% increase in engagement after rebranding social media channels
Worked closely with the Head of Growth in creating Facebook/Instagram Direct Response video & photo ad creative